User experience is one of the most underestimated part of a website. It employs diverse areas like psychology and arts in order to tailor the website to suit the users. It’s not only about making a beautiful website, but to make an experience. In the end, it’s only that memory that will make users come back and engage.

User Interface

The core of each website is its user interface. It’s the first step the user makes on the website, so we must give him the best first impression. Thus, we look for a pleasant appearance that will make the users feel comfortable.

Information Architecture

After they enter your website, users must be able to find what they want. We employ information architecture in order to transform that nice looking website into a useful one, with structured content, that is easy to find.

User interaction

Our work is not done until we test the website, through interaction. Our strategy is to put into the role of the users and to ask ourselves if the content is good enough to satisfy our needs.

  • Usable

  • Useful

  • Desirable

  • Valuable

  • Findable

  • Accessible

  • Credible

The product must fill a need. If it doesn't anything useful for the consumer so he will want to try it, then the product won't be used.

The product must be easy to use for anyone. If a product is counterintuitive or hard to use, consumers will use it only if they have no alternative.

People have to want to use the product, to like using it.

People should find easily want they want. They should find the information or the page they search without having to spend to much time guessing where it should be.

The product should be easy to use even by people with disabilities, so they will feel the same experience.

The product should come from a trustworthy source. Even the product itself is great, if people don't trust the company, they will hesitate using the product.


This stage is about searching what the user want, what is the purpose of the product, what is feasible to make. We ask question to users through interviews to find valuable information about the product. Moreover, we write down what the users need and what are the limitations.


This is the stage where find the best design for our product. We first build personas – thorough descriptions of target users with details like their needs, goals but also age, gender, occuptation. Those details are needed to create a users we ca empathize with. Then we can design the product according to those personas. Furthermore, we use user stories. They are short descriptions of what features a user type would be interested in. In the end, we build prototypes and invite users test them and use the feedback to change the design.



In this stage we test the design to make sure it meets the users needs. Now we don’t invite users to test a prototype, but a real product. In the final step when we can see what users think about or product, before releasing it. We recruit people who meet our designed personas and ask them to do both specific tasks, like using features, and exploratory tasks, where we understand how they use the product.


In this stage we listen to different sources to understand how the product can become better. We use surveys to ask questions about their experience with the product. We also analyze analytics to discover trends or anomalies. For example, when or where a product is used can give valuable information for improving the product.