#Branding

The best brands are the simple ones.

BRANDING IS MORE THAN YOUR VISUAL FOUNDATION

When we say BRAND we say:

#Strategy

Having a good brand strategy is the key to communicate more effectively with your market. So follow it in every interaction you have with your prospects and customers. Understand your brand’s place and its difference from other competitors. Build a strong architecture, a visual presentation with a powerful social impact. Create consistency across all media, and take your business to the next level by implementing a well thought-out brand strategy.

#Visual

It’s more than a logo, it’s a language. One that we create to make sure your visual display is exactly the reflection of your ideas. If you encase your message in a cold corporate visual design, you will lose the impact that you looked for from the beginning. Above all, branding is a creative process that turns a name into a personality, and a static idea into a living thing.

#Storytelling

The way you capture the attention of your target market makes the difference between a successful and an ordinary brand. Your brand’s visual display is what grabs attention. But your story is that will tie, in the end, people into your message, get them to understand what you’re trying to say and keep them close to your brand.

Develop your brand around emotional benefits...

6 golden rules:

Develop your brand around emotional benefits. Respond fast, because that will show you care about their problem.
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It's never the customer's fault.
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Keep it personal, not transactional. Involve emotions in your message.
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Listen to your customers's needs and opinions.
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Go above and beyond customer expectations.
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Create quality self service.
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